The Firm is the primary amongst Chinese language next-generation life-style model platforms to go public. This providing heralds the capital market’s continued bullishness on the brand new shopper sector and its recognition of the Firm’s development potential primarily based on its model administration mannequin.
In recent times, the rise of recent consumption patterns has develop into one of many focuses of the capital market. China’s younger city era, outlined because the nation’s 284.8 million (as of the tip of 2019) metropolis dwellers aged between 18 and 35, has develop into the dominant drive and essentially the most influential shopper demographic in China’s life-style manufacturers market, with the proportion of complete consumption by members of the demographic having reached 54.0% in 2019. Onion World’s model administration profolio for the demographic guarantees to reshape buyer conduct in China, with the end result that the agency absolutely expects to develop into a pacesetter in influencing the traits guiding the consumption of high quality life services.
Onion World Restricted is positioned as a dream manufacturing unit of life-style manufacturers for younger folks. With its distinctive strategic model cooperation and incubation mannequin, the Firm has created a singular, international 3F (Contemporary, Modern, Future) model portfolio and constructed a closed ecosystem for administration and operation of the manufacturers within the portfolio destined for the younger era of customers by constructing its personal omni-channel advertising and marketing and distribution system.
The Prospectus exhibits that since inception in 2015, Onion World Restricted has maintained steady and excessive development in earnings. For 2020, the Firm booked annual income in extra of 3.8 billion yuan yielding a web revenue of over 200 million yuan, greater than double that of 2019. Amongst companies globally specializing in model administration, the outcomes are seen as excellent.
Based on a report from China Funding Corp (CIC), for 2019, Onion World Restricted ranked among the many high ten international life-style model platforms of gross merchandise worth (GMV) general, and among the many high 5 cross-border e-commerce platforms. Onion World Restricted positioned fifth among the many roughly 30 cross-border platforms in China that embrace high quality life-style model import/export companies of their portfolios.
The core competency behind Onion World Restricted is its eager market perception and model incubation capabilities. “Strategic affiliation, model company, funding management and progressive impartial analysis are the 4 hallmarks that outline the Firm’s mission, whereas the Firm has, so far, concluded agreements with greater than 4,000 manufacturers in 43 international locations and areas. Onion World Restricted’s increasing impartial analysis model portfolio covers 23 main life-style product classes, with the staff of portfolio managers always enhancing its consciousness and understanding of the most recent traits throughout market segments, high quality provide chains and vendor sources by way of collaborative efforts. In the meantime, Onion World’s distinctive and new visitors generator comprised of key opinion customers (KOCs), who, within the combination, signify practically 700,000 social media accounts, has changed conventional advertising and marketing channels. The power of the KOCs to speak on to customers has allowed Onion World’s model administration staff to all the time be one step forward of market traits, assembly the expectations of the younger era of customers by way of life-style manufacturers whereas additional and quickly accumulating and consolidating model incubation capabilities.
“Trying forward, in an effort to amass new prospects, the Firm plans to combine the sources of upstream international manufacturing and processing amenities and product R&D labs, whereas aggressively increasing its personal channels, in a transfer to present full play to the benefits of downstream omni-channel and different new advertising and marketing options, and empower extra 3F manufacturers with excessive development potential,” stated Onion World Restricted CEO Cong (Kenny) Li.
As China’s shopper market continues to evolve, new expectations amongst consumers will create new areas for competitors and alternatives for the companies that search to have interaction. Onion World Restricted’s mission is to be the dream manufacturing unit of life-style manufacturers for the nation’s burgeoning youth demographic. Will Onion World be capable to reshape China’s life-style model retail panorama with this providing? We consider that Onion World’s future efficiency shall be one thing value wanting ahead to.
SOURCE Onion World Restricted