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A South African way of life model is partnering with a UK PR company because it expands into the nation.
Charlotte Rhys, an moral tub, physique and way of life model, has teamed up with The Lucre, based mostly in Leeds and London, because it launches within the UK.
Lucre has stated that the Charlotte Rhys contract will strengthen its House & Way of life division.
It will likely be launching the corporate’s full vary to the UK’s well being and wellbeing market via an ongoing PR and influencer programme.
Sophie Spyropoulos, proprietor director at The Lucre Group, stated: “The Charlotte Rhys proposition matches completely with the present client market, as folks search methods by which they are often kinder to the planet.
“We’re delighted to have been appointed and are excited to assist Charlotte Rhys in bringing luxurious and moral tub and skincare merchandise to the UK market.”
Janet Rhys, co-founder and managing accomplice at Charlotte Rhys, commented: “It’s a really thrilling time for our enterprise because the model expands into the UK market.
“Innovation is on the coronary heart of what we do, and the Lucre workforce completely understood our bold imaginative and prescient.
“We’re assured that they’ll be capable of enhance the profile of the model via an built-in communications technique.”
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