After a 12 months of acquisitions, an preliminary public providing and a worldwide rebrand, Rackspace Know-how is lastly asserting itself as a aggressive participant on the multi-cloud scene.
Having launched its Rackspace Elastic Engineering framework final month, the once-managed cloud computing vendor has now staked its declare on the rising skilled providers market, providing advisory and consulting to system provisioning and administration.
Successfully telling prospects: “It’s not sufficient to simply be within the cloud”, the transfer marks Rackspace’s foray into supporting prospects’ cloud-native tasks utilizing the Rackspace Elastic Engineering’s pod framework.
Based on trade analyst agency Know-how Enterprise Analysis (TBR), the pivot stems from earlier than Rackspace’s IPO final August, whereby the corporate underwent a significant strategic realignment, shifting from its conventional however capital-intensive data-hosting mannequin to construct up its cloud skilled providers.
This, TBR senior analyst Catie Merill wrote in a weblog publish, has the potential to enhance Rackspace Know-how’s value-add with help for rising applied sciences resembling serverless capabilities, automation and infrastructure-as-code.
With long-standing partnerships with public cloud partnerships Amazon Net Companies (AWS), Microsoft Azure and Google Cloud, Rackspace is now successfully addressing the rising development of shoppers adopting a number of cloud platforms to help particular workloads, based on TBR.
Alongside the Elastic Engineering framework, the corporate additionally launched its Rackspace Companies providing for VMware Cloud, giving it a agency leg-up into the managed cloud house.
Based on TBR, this supplies a brand new high-touch providers framework designed to help enterprise shoppers in any respect layers of the cloud stack, from infrastructure administration to utility modernisation.
As well as, the vendor-neutral strategy will go well with prospects which might be working with a couple of single public cloud supplier and utilizing a multi- or hybrid-cloud strategy.
From a channel perspective, the transfer may even go well with cloud service suppliers (CSPs), that are additionally seeking to tackle multicloud administration ache factors, both with skilled providers or self-service options.
“TBR expects that the Rackspace Know-how platform-neutral strategy, mixed with a customer-centric strategy to cloud transformation, will assist the corporate assert itself within the managed cloud house to more and more seize extra market share away from its expertise to services-centric opponents,” added Merill.
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