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After elevating $500 million earlier this yr — bringing its whole funding as much as $897 million — Ro, which made its title promoting erectile dysfunction and hair loss medicine to males, this month introduced it will purchase women-centric model Trendy Fertility for a reported $225 million.
To some observers, Ro’s acquisition of Trendy Fertility follows a well-established sample: Firms based by males may need a neater time elevating capital, even very early of their histories, whereas firms centered on or based by ladies would possibly wrestle to scrape collectively a seed spherical or safe additional financing. Ro and competitor Hims, for instance, had been each based by males with a concentrate on males’s well being and raised tens of millions inside their first two years with that emphasis, earlier than happening so as to add well being choices particularly for ladies.
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