FOREST HILLS, Queens — For greater than 25 years, Royal Collectibles in Forest Hills has supplied an escape from the trials and tribulations of the true world.
From comedian books and graphic novels to toys and collectible collectible figurines — paying a go to to the Metropolitan Avenue store appears like stepping right into a time machine.
Regardless of the cosmic ambiance, store supervisor Bob Lazauskas instructed PIX11 a few 12 months in the past, the storyline was gloom and doom.
“It was all panic, we tried to promote as a lot stuff as we may earlier than the final day,” Lazauskas recalled.
A statewide shut down meant the enterprise, which thrived solely from in-person purchasing, couldn’t open their doorways.
In a Hail Mary transfer, they turned to Instagram.
“So we might do these [Instagram] dwell gross sales and concentrate on a product or a gaggle of merchandise like Funko Pop!, new comedian books,” he defined. “Folks would declare them, pay by way of Venmo or PayPal and we might ship it to them.”
The advertising plon proved to achieve success, fully altering the dynamic of the store. It additionally spawned off what has now develop into a weekly — and worthwhile — sequence on the shop’s Instagram web page.
Lazauakas credit loyal clients for turning it throughout.
“You already know we promote superhero stuff and in occasions of darkness, heroes come collectively and battle the villain — and that’s precisely what occurred,” he stated.
As New York Metropolis’s reopening continues, it’s full steam forward for the family-owned enterprise.
Regardless of the setbacks, COVID-19 turned out to pack a lesser punch than kryptonite on the Royal staff.
“We’re all overworked, we’re all drained, we’re all operating round,” he stated, “however [the pivot was] the perfect factor we ever did and we don’t wish to cease doing it.”
96-01 Metropolitan Ave.
Forest Hills, NY 11375
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