In right this moment’s evolving advantages setting, serving to purchasers establish and consider the best know-how options is a chance for brokers to face out from their competitors. The excellent news is, says Aflac’s Jen Daniel, brokers have entry to a variety of knowledgeable sources to assist them make insurtech suggestions with confidence.
From distant working to on-line procuring and virtually each process in between, the pandemic accelerated know-how adoption and luxury ranges. The worker advantages trade isn’t any exception, says Jen Daniel, VP of Premier Know-how Relationships for Aflac.
“Insurtech corporations are advancing extra quickly as a result of they’ve been pushed by the pandemic, and employers are searching for know-how to take over duties HR individuals have been doing manually earlier than,” Daniel explains. “That creates a chance for brokers to assist employers maximize the know-how they’re utilizing or convey new know-how to the desk.”
Employers look to their dealer as a trusted advisor for his or her advantages methods and the know-how that drives them. In response to the 2020-2021 Aflac WorkForces Report, 70 p.c of employers say their dealer helps the corporate supply a greater advantages package deal, and 76 p.c say they get extra for his or her cash by working with a dealer.
“The evolution of the insurtech area presents a superb alternative for brokers to return in and supply steering to assist employers consider options,” Daniel factors out. “By conserving a pulse on the altering applied sciences, brokers have yet one more approach to differentiate themselves and convey worth to their purchasers.”
Serving to purchasers make a seamless know-how leap
In right this moment’s distant and hybrid work environments, employers are searching for know-how instruments to realize efficiencies and enhance the effectiveness of their packages. Whereas Aflac’s WorkForces Report revealed that 29 p.c of companies are nonetheless utilizing paper enrollment kinds, Daniel notes most employers say paper is the least efficient enrollment methodology. Brokers are able to assist employers make the know-how leap ahead.
Whether or not an employer is searching for a digital enrollment answer, profit administration instruments, or a human capital administration platform, brokers don’t must be know-how consultants. They simply want to grasp the fundamentals concerning the various kinds of options obtainable and the inquiries to ask to uncover an employer’s wants.
“There are lots of sources obtainable to assist brokers,” Daniel says. “For instance, Aflac’s Premier Know-how crew engages with brokers to assist them perceive what platforms can and may’t do, and navigate the conversations with their purchasers. We’re consistently trying on the insurtech trade, staying updated on the developments, and looking out on the new platforms and instruments popping out. We share all of this with our dealer companions so they could be a useful resource for his or her purchasers.”
Participating the consultants at completely different platform distributors is one other great way for brokers to construct insurtech information. Daniel recommends asking platform companions which carriers’ merchandise work finest on their system. She says, “If the enrollment or profit admin platform has most well-liked service relationships, these are positively those you need to be recommending to your purchasers.”