Digital adoption has change into a key issue for small and medium companies to not simply thrive, but additionally to outlive. Digitisation has enabled many micro, small, and medium enterprises (MSMEs) to achieve out to extra clients, improve their productiveness, and improve operational efficiencies.
This week, SMBStory lined the journeys of Ahmedabad-based Immediate Dairy and Coimbatore-based Walkaroo. These firms strengthened their operations by leveraging expertise and digital instruments.
Shridhar Mehta, Director, Immediate Equipments Pvt. Ltd
Ahmedabad-based PN Mehta realised there was scope for progress with expertise adaptation within the dairy sector, method again within the 90s. Mehta was already into moveable electrical energy instruments manufacturing, a enterprise he began in 1978, and so foraying into dairy tech was not as cumbersome, and in 1992, Immediate Equipments Pvt. Ltd was born.
Mehta’s concept of utilizing digital weighing scales to measure milk in litres bought the enterprise a leg up. Farmers welcomed the brand new innovation wholeheartedly, and this sparked enthusiasm within the founder. He continued to attempt to know the issues confronted by farmers, with an goal to seek out distinctive options.
In 1995, the corporate launched the Computerized Milk Assortment System, adopted by Fats’omatic, a completely computerized milk fats measuring machine in 1999. He says that on the time, Rajasthan Electronics and Instrumentation Restricted (REIL) was manufacturing this sort of product however Immediate accentuated the product by including extra options to it just like the measurement of milk density. This new characteristic enabled farmers to verify on the milk high quality on the assortment centres themselves.
The years that adopted noticed much more improvements from the corporate.
At present, Immediate’s applied sciences are current in 24 states and 50,000 villages throughout India and its clientele contains huge dairy manufacturers like Amul, Heritage, Ananda, Mom Dairy, and different native gamers from completely different states.
VKC Noushad, Founding father of Walkaroo
In 2013, VKC Noushad launched a model known as Walkaroo, which affords merchandise that intersect trend, high quality, and affordability. It affords informal sneakers, formal sneakers, flip-flops, open footwear, slippers, sandals and many others for males, girls, youngsters, and many others.
The sneakers are manufactured on the firm’s personal 12 manufacturing items throughout Kerala, Tamil Nadu, Karnataka, Gujarat, and some extra locations. The items collectively have a capability of manufacturing 4 lakh pairs of sneakers per day.
Whereas Noushad believes that firms have to change into operationally sturdy earlier than changing into digitally strong, he additionally says Walkaroo has tried to remain forward of the curve in terms of leveraging expertise and growing operational efficiencies. To this finish, they’ve carried out SAP, ensured gross sales automation, and brought the omnichannel route.
Aside from launching its personal web site, Walkaroo listed itself on ecommerce platforms akin to Amazon, Flipkart, and some others in 2019. Nonetheless, Noushad maintains that it’s not a digital-first model.
Walkaroo clocked a turnover of Rs 1,245 crore within the final monetary yr.
Different high tales of the week:
Within the 60s and 70s, Rajmal Parekh’s household used to run a grocery enterprise in Rajasthan. However Rajmal had greater plans and dreamed of leaving his house state emigrate to Mumbai.
The attract of town’s hustle and bustle led Rajmal to shift there in 1972 and take a look at his hand at quite a few enterprise ventures.
Beginning with a small metal buying and selling enterprise, he went on to buying and selling jewelry – a enterprise that gave him good margins and allowed him to community with a lot of individuals.
He rapidly developed a ardour for the jewelry trade and started making jewelry beneath the model identify Parekh Ornaments, which was began in 1983.
Parekh Ornaments, at present, has change into a household enterprise, making jewelry from gold, diamonds, uncut polki, valuable and semi-precious stones, silver cash, and many others.
Pankaj Poddar, CEO, Cosmo Movies Ltd.
Cosmo Movies Ltd., began in 1981 by Ashok Jaipuria, is among the leaders within the BOPP movie manufacturing enterprise. The corporate manufactures movies for 4 verticals, together with packaging, labelling, lamination, and industries.
The New Delhi-based firm, additionally listed on Bombay and Nationwide Inventory Exchanges, recorded a 109 p.c improve in its Revenue after Tax in FY21 in comparison with FY20, and reported web income of Rs 2285 crore for FY21.
Among the different main gamers on this area embrace UFlex, Jindal Movies Americas LLC, Chiripal Poly Movies, and many others.
Final yr, Cosmo additionally launched a chemicals-manufacturing vertical known as Cosmo Speciality Chemical compounds Pvt. Ltd. In accordance with Pankaj Poddar, CEO of Cosmo Movies Ltd., this vertical is slated to see some mighty progress within the coming years.
SMBStory caught up with Pankaj days after the corporate’s This fall outcomes had been introduced. Amongst different issues, he spoke in regards to the trade, challenges, and holding the banner of sustainability excessive.