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PROVIDENCE, R.I., June 9, 2021 /PRNewswire/ — Bally’s Company (NYSE: BALY), the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S., and Oscar de la Hoya’s KO Leisure, a subsidiary of the world’s most elite boxing promotion firm Golden Boy Promotions, Inc., at the moment introduced the formation of a strategic relationship that goals to include unparalleled innovation, objectivity and gamification into fight sports activities, thereby reworking fan engagement. To unveil this initiative, the businesses will broadcast a pilot of “Oscar de la Hoya’s KO Leisure Presents Bally’s Struggle Evening” — a reimagining of how the sports activities of boxing and combined martial arts (“MMA”) are introduced, and the primary improvement within the 2.0 gamification of fight sports activities.
Bally’s Struggle Evening will characteristic 5 skilled MMA and 4 skilled boxing contests displayed in a online game sort presentation. Using sensors and a customized constructed knowledge monitoring dashboard, quite a lot of goal knowledge factors equivalent to punch drive, and punch combos thrown and landed, can be captured in actual time. By way of using sports activities science, the information can be conveyed in an on-screen energy bar, just like these displayed in video video games, summarizing a fighter’s complete absorbed injury. By amassing, analyzing and integrating this knowledge into future broadcasts, Bally’s and KO Leisure will supply unparalleled objectivity that may create a extra rewarding and safer expertise for fighters, whereas additionally rising transparency. To additional improve the gamification of fight sports activities and the viewing expertise, Bally’s intends to combine Monkey Knife Struggle, its every day fantasy sports activities platform, into dwell broadcasts.
Soo Kim, Chairman of Bally’s Company’s Board of Administrators, stated, “This partnership represents a rare alternative to carry collectively specialists in gaming, media and fight sports activities to breathe new life into boxing and combined martial arts. By integrating our revolutionary know-how and interactive gaming platforms into fight sports activities, we’ll create new and transformative methods for audiences to have interaction with our dwell broadcasts. We sit up for unveiling the pilot of Bally’s Struggle Evening, which represents just the start of this journey, and invite viewers to tune in for what ought to be an unimaginable evening of leisure.”
Oscar de la Hoya, Chairman and CEO of Golden Boy Promotions, commented, “Now we have the utmost respect for the storied historical past and custom of boxing and combined martial arts. By partnering with Bally’s, and dealing to develop this revolutionary product, we consider that we are able to ship real-time, data-based insights into the punch-by-punch motion, making a degree of transparency and objectivity that has by no means existed earlier than. We may also present an expertise that’s extra simply comprehensible for the typical viewer, and on the similar time extra rewarding and safer for fighters.”
Bally’s Struggle Evening will characteristic Mike Goldberg masking play-by-play, Frank Trigg as shade commentator, and Holly Sonders as social host and reporter. Sonders may also present followers with behind the scenes perception with fighters and trainers, facilitate fan interactions and current Monkey Knife Struggle fantasy contests.
The “Bally’s Struggle Evening” pilot can be broadcast on Stadium, the digital and over-the-air tv community owned by Sinclair Broadcast Group, on Wednesday, June 9, 2021 at 5:00pm ET/2:00pm PT. Followers curious about viewing Bally’s Struggle Evening can entry the printed by way of https://watchstadium.com/live/ballys-fight-night/ and https://watchstadium.com/live/ballys-fight-night-2/. They’ll additionally observe the motion by following #BallysFightNight on Twitter and @BallysFightNight on Instagram.
About Bally’s Company
Bally’s Company is the premier, full-service, vertically built-in sports activities betting and iGaming firm within the U.S. with a B2B2C enterprise mannequin. It presently owns and manages 13 casinos throughout 9 states, a horse racetrack and 13 approved OTB licenses in Colorado. It additionally owns Wager.Works, a first-in-class sports activities betting platform, Monkey Knife Struggle, the quickest rising every day fantasy sports activities web site in North America, and SportCaller, a number one international B2B free-to-play sport supplier.
With greater than 6,000 workers, the Firm’s operations, professional forma for pending acquisitions, embody 15,558 slot machines, 465 desk video games and 5,355 lodge rooms. Upon closing the beforehand introduced Jumer’s On line casino & Lodge (Rock Island, IL) and Tropicana Las Vegas (Las Vegas, NV) transactions, in addition to finishing the development of a land-based on line casino close to the Nittany Mall in State School, PA, Bally’s will personal and handle 16 casinos throughout 11 states. Bally’s additionally maintains a multi-year market entry partnership with Elite On line casino Resorts, by which it would present cellular sports activities betting in Iowa, and a short lived sports activities wagering allow to conduct on-line sports activities betting within the Commonwealth of Virginia. Its shares commerce on the New York Inventory Alternate underneath the ticker image “BALY”.
About KO Leisure
KO Leisure appears to be like to enfranchise all collaborators from athletes to creators underneath one roof with ONE widespread objective. Which is to develop culturally important new media content material, advertising and marketing & model extensions that uplifts all Latino communities worldwide by its united love for sports activities and leisure.
Based in 2021 by famous person Oscar De La Hoya, whose identified world wide not solely as among the best fighters of his period, however as an elite promoter, Grammy- nominated singer, astute businessman and lively philanthropist.
About Golden Boy Promotions, Inc.
Los Angeles-based Golden Boy was established in 2002 by Oscar De La Hoya, the primary Hispanic to personal a nationwide boxing promotional firm. Golden Boy is a media and leisure model dedicated to creating preventing leisure extra accessible and reasonably priced. The corporate’s in-house manufacturing crew develops artistic unique programming for RingTV.com and worldwide channels throughout the globe.
The corporate holds the unique rights to high boxers and has promoted among the largest and highest grossing occasions within the historical past of the game. Now, Golden Boy is likely one of the most profitable boxing leisure corporations on the planet and shapes the way forward for boxing for fighters and followers alike by its 2019 partnership with streaming platform, DAZN.
Cautionary Notice Relating to Ahead-Trying Statements
This doc contains forward-looking statements inside the that means of the securities legal guidelines. Ahead-looking statements are statements as to issues that aren’t historic info, and embody statements about Bally’s plans, goals, expectations and intentions.
Ahead-looking statements aren’t ensures and are topic to dangers and uncertainties. Ahead-looking statements are based mostly on Bally’s present expectations and assumptions. Though Bally’s believes that its expectations and assumptions are affordable at the moment, they shouldn’t be thought to be representations that Bally’s expectations can be achieved. Precise outcomes could fluctuate materially. Ahead-looking statements converse solely as of the time of this doc and Bally’s doesn’t undertake to replace or revise them as extra info turns into obtainable, besides as required by legislation.
Necessary components past people who apply to most companies, a few of that are past Bally’s management, that might trigger precise outcomes to vary materially from our expectations and assumptions embody, with out limitation:
- uncertainties surrounding the COVID-19 pandemic, together with limitations on Bally’s operations, elevated prices, modifications in buyer attitudes, impression on Bally’s workers and the continued impression of COVID-19 on normal financial circumstances;
- sudden prices, difficulties integrating and different occasions impacting Bally’s not too long ago accomplished and proposed acquisitions and Bally’s potential to appreciate anticipated advantages;
- dangers related to Bally’s fast development, together with these affecting buyer and worker retention, integration and controls;
- dangers related to the impression of the digitalization of gaming on Bally’s on line casino operations, Bally’s enlargement into iGaming and sports activities betting and the extremely aggressive and quickly altering features of Bally’s new interactive companies usually;
- the very substantial regulatory restrictions relevant to Bally’s, together with prices of compliance;
- restrictions and limitations in agreements governing Bally’s debt might considerably have an effect on Bally’s potential to function our enterprise and our liquidity; and
- different dangers recognized in Half I. Merchandise 1A. “Threat Elements” of Bally’s Annual Report on Kind 10–Ok for the fiscal yr ended December 31, 2020 as filed with SEC on March 10, 2021 and different filings with the SEC.
The foregoing listing of vital components isn’t unique and doesn’t embody issues like modifications usually financial circumstances that have an effect on considerably all gaming companies.
You shouldn’t place undue reliance on Bally’s forward-looking statements.
Investor Contact
Steve Capp
Govt Vice President and Chief Monetary Officer
401-475-8564
[email protected]
Media Contact
Bally’s Company
Richard Goldman / David Gill
Kekst CNC
646-847-6102 / 917-842-5384
[email protected]
KO Leisure / Golden Boy Promotions
Gabriel Rivas
Golden Boy
(213)-604-7762
SOURCE Bally’s Company; KO Leisure; Golden Boy Promotions, Inc.
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