Chattanooga-based Echelon Health, seeing robust demand through the pandemic for its stationary bikes and different merchandise, has landed entertainer Pitbull as an investor and collaborator.
“He is very engaged, really an investor and never only a employed superstar,” mentioned Lou Lentine, Echelon’s founder and chief government officer.
Pitbull, whose actual identify is Armando Christian Perez, has written a devoted anthem track for Echelon to be launched on his new album and heard in his upcoming “I Really feel Good” tour, in line with the health firm.
“When he shared the track with me, it was such a second,” Lentine informed the Instances Free Press final week. “I used to be sitting on a yacht in Miami. He begins dancing and singing the track to me. It is excellent. You want a enjoyable, pump-you-up track.”
Echelon additionally plans to supply an unique, co-branded bike together with merchandise centered across the launch of Grammy award winner Pitbull’s Timeless album. As well as, a particular devoted “Journey with Pitbull” content material channel together with his music and dancers will seem.
And Echelon will interact with Pitbull’s instructional studying facilities known as SLAM! by providing internships and faculty scholarships.
Lentine mentioned the corporate has different superstar buyers, however nothing to the magnitude of Pitbull.
Pitbull can be filming a music video this week in Miami Seaside that can embrace Echelon instructors in addition to its bike, treadmill and rower, Lentine mentioned.
“He is a visionary,” Lentine mentioned, including that Pitbull has grow to be a NASCAR investor.
Pitbull mentioned he is trying ahead to producing new avenues for music and health.
“Music is the common language. Health is a cultural motion. Collectively we’ll create a robust era,” he mentioned in an announcement.
Final December, Echelon introduced it had raised $65 million in new financing from Goldman Sachs Development with participation from North Fort Companions to spur the corporate’s enlargement targets
Lentine mentioned Echelon has began shifting into its new headquarters in Chattanooga’s downtown’s Liberty Tower, the place the corporate is taking two flooring.
He mentioned Echelon has employed former Discovery Golf and DirecTV government Alex Kaplan as president, a put up previously held by Lentine.
The Echelon CEO mentioned the corporate has introduced in additional than 25 folks from out of city to Chattanooga.
Lentine mentioned the corporate now has 85 workers in Chattanooga amongst its whole of 250, not together with 140 devoted employees at its name middle.
“Enterprise is superb,” he mentioned. Lentine tasks revenues can be up 25% in 2021 over 202o, when it skilled about 1,000% development. Whereas he would not give a income greenback determine, the official mentioned membership is rising at about 50%.
Echelon has opened a 70,000-square-foot warehouse in Chattanooga and added ones in Nevada and California to maintain up with product demand, Lentine mentioned.
He mentioned Echelon is eyeing the merger and acquisitions marketplace for the corporate.
“There may very well be one thing taking place in that realm quickly,” Lentine mentioned. “There are rather a lot alternatives in health.”
He mentioned different firms have filed registration types with the U.S. Securities and Alternate Fee in anticipation of an preliminary public providing or have already gone public.
Echelon has climbed from a startup enterprise to grow to be a serious participant within the train area in simply 4 years.
Lentine, a serial inventor and promoter from New Jersey who introduced his Viatek Client Merchandise firm to Chattanooga in 2011, created Echelon in 2017 to supply what he known as a extra reasonably priced stationary bike with the monitoring and interactive options of Peloton and different higher-priced rivals.
Contact Mike Pare at email@example.com. Comply with him on Twitter @MikePareTFP.