EL PASO, Texas (KTSM) — Instagram has added a brand new function for black-owned companies.
The social media large has performed an essential position in serving to prospects discover black-owned companies to assist. Now the platform is strengthening that relationship. Black-owned companies primarily based in the US will now be capable of show a “Black-owned” label on their accounts.
Enterprise accounts can choose to show the “Black-owned” enterprise label of their bios and could also be included on the store’s web page. Instagram doesn’t have concrete numbers concerning what number of companies are anticipated to allow this function.
Two El Paso black-owned companies have totally different opinions concerning the new possibility.
“As a Black-owned enterprise, I’m hesitant so as to add that ‘Black’ label to my social media account,” mentioned Printella Grinnell, proprietor of El Paso’s PLUSH Boutique. “That label may hinder me from making gross sales. Folks could not need to buy from my enterprise simply because I’m African-American.”
Hower, one other Black El Paso enterprise proprietor mentioned the label might help house owners achieve extra followers, and thus, extra enterprise.
“I really feel that it will give Black-owned companies a chance to be seen, to be heard, to do enterprise with anyone on this planet,” mentioned Zions Bow Ties proprietor Joseph D. Snell. “I’m very enthusiastic about that.”
Greater than 1.3 million Instagram posts included “Black-owned” or “Black-led” throughout the top of the racial tensions in the US in 2020.