DALLAS — Former Kansas Metropolis Chiefs lineman Jeff Allen and his huge Marrisa co-own Cookie Society, a gourmand cookie store primarily based out of Dallas, Texas.
Through the 2021 NBA Finals, Cookie Society was one among 4 Black-owned companies featured in “Champion Black Companies”, a collaboration between The Undefeated and “sharks” from Shark Tank.
ESPN, in collaboration with The Undefeated, the NBA and ABC, proceed to make the most of the NBA Finals’ stage to advertise Black-owned companies and foster sustainable neighborhood impression. Collectively, we take motion to assist Black-owned companies, an space hit hardest throughout the pandemic, that represented greater than 40% of pandemic-induced enterprise closures.
Marrisa and Jeff sat down for a one-on-one with Dallas Mavericks owner Mark Cuban for recommendation on rising their enterprise past the Dallas-Fort Value space.
Marissa, who began as a meals blogger, would give Jeff cookies to take to work and he would share them together with his coaches and teammates.
“She clearly among the finest cookies I’ve ever had in my life,” Jeff stated. “However as soon as I began taking them to the locker room once I was taking part in for the Houston Texans, coaches and teammates and different individuals outdoors of our family have been giving her validation. That’s after we determined to make a enterprise out of it.”
The Allen’s have been in a position to ask Cuban questions with regard to growth, funding and utilizing Allen’s leverage as a former NFL soccer participant to get Cookie Society merchandise into stadiums throughout the nation.
“I might go to the Texans first since you recognize them and mainly say, ‘Who’s in cost?’” Cuban stated. “They already know your cookies proper? Since you’ve been giving them to them for a number of years after which, I might probably guilt the hell out of them.”
“When you get in that first one, that’s the important thing. If it does nicely, likelihood is whoever is operating the F&B for the stadium down there, they’re additionally operating it for different stadiums as nicely,” Cuban added.
Allen had two stints with the Chiefs (2012-2015 and 2018-2019) and former teammate Travis Kelce congratulated the previous lineman and cookie lovers on Twitter.
Chiefs quarterback Patrick Mahomes additionally retweeted the video of the Allen’s enterprise talking with Cuban.
“You’re serving to somebody,” Cuban stated. “You’re doing them a favor by letting them purchase your cookies. At all times do not forget that.”
You’ll be able to watch the TV spot of Cookie Society’s Champion Black Enterprise phase throughout the broadcast of the NBA Finals and all four full segments online.