TAIPEI, July 16, 2021 /PRNewswire/ — First Life Insurance coverage collaborated with TPIsoftware to construct a well being and health cell app Qwalker, a step tracker that includes gamification and interactivity with rewards, turning train into enjoyable video games. Qwalker not solely gamifies well being habits but in addition safeguards customers’ on a regular basis well-being, driving a digital well being transformation in Taiwan.
An App Rewarding Each Single Step
First Life Insurance coverage is likely one of the main insurance coverage corporations in Taiwan. In response to the rising well being consciousness, Qwalker helps customers keep wholesome and have enjoyable. With Australian quokkas because the mascot to convey happiness, Qwalker tracks customers’ all-day steps, strolling miles and energy burned. It connects and syncs with Google Match and Apple Well being, offering customers with perception into well being on the go. Customers can even earn the reward factors “Q Cash” in the event that they full day by day duties, which may be redeemed for varied reductions.
Staying Bodily Energetic at Dwelling
Furthermore, Qwalker permits customers to train safely. The COVID-19 pandemic has led to a development of home-based workouts, and many individuals take up workouts at house, and Qwalker is featured for use indoors as effectively.
Modifications Past Insurance coverage Ecosystem
The creation of Qwalker is driving a change to the insurance coverage ecosystem with a deal with digital transformation. First Life Insurance coverage and TPIsoftware have launched into numerous functions of Sensible Well being, akin to customized push notification of healthcare information, which additional facilitates precision advertising and marketing.
Moreover, using gamification and dynamic experiences serves as not solely an incentive, but in addition a method to spice up buyer loyalty and adhesion, and enhance upselling and cross-selling.
Constructing a Life in direction of Sensible Well being
“We are going to proceed to boost our reference to the insured and encourage the customers to remain wholesome and secure,” mentioned Robin Lin, CEO of First Life Insurance coverage.
Ben Yao, CEO of TPIsoftware, mentioned: “TPIsoftware has been devoted to accelerating enterprise digital transformation. We sit up for bringing customers extra complete buyer experiences.”
TPIsoftware is a software program supplier with focus in API administration, AI chatbots, FinTech, and extra. TPIsoftware additionally offers custom-made options domestically and abroad.
About First Life Insurance
First Life Insurance coverage offers complete insurance policy starting from healthcare protection to retirement plans.
First Life Insurance coverage