Roc Nation is partnering with one of many nation’s largest luxurious media firms to “set up a brand new paradigm for celebrating luxury and culture.”
Based on an announcement by way of Trendy Luxurious’s web site, the 2 leisure entities have created a brand new multimedia platform titled EDITION by Trendy Luxurious. EDITION goals to encourage its viewers to proceed their pursuit of excellence whereas serving as a vacation spot for compelling audio and visible content material plus inventive print and digital storytelling.
Award-winning Journalist Isoul H. Harris has been tapped to lead EDITION because the editor-in-chief. Harris beforehand ran the prosperous African American way of life publication UPTOWN Journal.
“With EDITION, we’ve a unique opportunity to define what luxury means now, and in addition problem how the world perceives and understands tradition. I’m past excited to assist form a visionary platform that understands the aspirational significance of exploring creativity within the luxurious house,” Harris mentioned in an announcement.
Since Roc Nation’s founding in 2008, the corporate began by Sean “JAY-Z” Carter has grown into the world’s preeminent leisure firm. It boasts an all-star roster of entertainers and athletes together with Rihanna, Alicia Keys, Kyrie Irving, Huge Sean, DJ Khaled, J.Cole, Lamelo Ball, Megan Thee Stallion, Saquon Barkley and extra. Whereas Roc Nation sometimes helps its purchasers via administration, music publishing, touring, manufacturing and strategic model improvement, it is going to be fascinating to see how they are going to be included into this new endeavor.
“Trendy Luxurious Media has built a legacy of being the premier media firm in constructing manufacturers in luxurious that drive influential and aspirational content material,” mentioned Desiree Perez, CEO and co-founder of Roc Nation. “We couldn’t consider a greater associate to launch EDITION and supply a platform to amplify the voices of a robust group.”
EDITION is being billed as a primary of its sort model that embraces constructive achievement and the “duty to pay it forward,” the location states.
John Amato, principal at Trendy Luxurious Media, known as the partnership with Roc Nation a “proud second.” “Since our founding, it’s been Trendy Luxurious’s mission to give attention to the significance of making connection and group. Traditionally, luxurious titles have lacked numerous protection. That is an unlucky fact and as leaders and homeowners in media, it’s our privilege and alternative to defy the established order and guarantee we’re offering a platform for numerous communities to attach.”
EDITION is ready to launch in winter of 2021. For invitations to future occasions and particular EDITION presents join here.