Jake Gyllenhaal is the face of Prada’s Luna Rossa Ocean scent.
The ‘Southpaw’ actor was the perfect alternative for the marketing campaign for the summer season perfume, as a eager sailor himself, with the fragrance sharing the identical identify as Prada boss Patrizio Bertelli’s crusing staff.
He mentioned: “I’ve a really private connection to crusing.
“I grew up across the ocean. My uncle was a very unbelievable sailor, and I sailed with him once I was youthful. I like crusing, and I like the metaphor of it, of feeling free and discovering that house the place you give in to the ability of nature. I feel not directly it helps to deepen your reference to the world round you.”
On filming the shoot, he continued: “For the marketing campaign shoot, I used to be in a position to be lively. I like crusing and am in awe of the athletes who sail the Luna Rossa.
And the ‘Spider-Man: Far From Residence’ star added how he was in awe of director Johan Renck and the “actual humanity” he dropped at the mission.
He gushed: “I’m a fan of Johan.
“He made certainly one of my favorite collection in ‘Chernobyl.’ He’s not only a lovely visualist, he’s an actual storyteller. He seems for behaviour that’s actual, pure. It was good to work with him on the perfume marketing campaign, as a result of in moments the place issues could possibly be overdone or overplayed, he all the time wished to convey an actual humanity to it. I cherished working with him.”
The 40-year-old star additionally hailed the Italian style home for bringing style and know-how collectively to create contemporary concepts.
He added to WWD: “They’re subtle but additionally avant-garde.
“They push the boundaries, not solely in type and style, however technologically. They’re all the time on the sting of know-how, merging each artwork and science, which for me is the apex at which fantastic issues are created. Bringing collectively style and know-how creates new concepts, new potentialities and progress.”