In Partnership With DHARMA, The Startup Bringing The Ardour Economic system To The Journey House
LONDON, UK –Information Direct– Dharma
LONDON, UK – African Media Company – 12 January 2022 – Sporting legend Eric Cantona has launched Wanting FC (www.lookingfc.com), a group of soccer journeys for passionate soccer followers to expertise the world and its cities via its soccer communities, in partnership with progressive journey startup Dharma.
“I really like the form of soccer that makes your coronary heart pound and the stadium shake. Our thought was to create essentially the most passionate soccer journeys on earth, with charisma and soul. Every little thing right this moment is optimised for worth – we wished to optimise for ardour.” Eric Cantona stated.
Based mostly on the Wanting For documentary sequence produced by Cantona and his brothers (Canto Bros Manufacturing), every 4-day journey is uniquely crafted by Cantona himself. The journeys all culminate with a Sport Day expertise seated within the ardour part of iconic stadiums for giant League and Champions League matches. Within the lead as much as the sport, the journeys characteristic distinctive experiences equivalent to fan chant workshops with superfans, avenue artwork walks with historians, and ways briefings with main journalists.
Eric Cantona continues: “In case you are a Manchester United fan, watching a sport at Outdated Trafford is a dream. However that’s just one a part of the story – have you ever heard of FC United and what they stand for? Are you aware the chants of Stretford Finish? Past its inventive magnificence, are you aware the importance of the Marcus Rashford mural to the area people? That is the essence of soccer, whether or not you’re in Liverpool, Buenos Aires, or Casablanca. These journeys are for many who nonetheless consider in ardour and wish to go deeper into their love of soccer.”
Manchester (United), Buenos Aires (Boca), Liverpool (Liverpool), Milan (Inter), Madrid (Actual Madrid), Barcelona (Barca), Paris (PSG), Lisbon (Sporting), and Casablanca (Raja) are the 9 journeys that will probably be featured this season, with thrilling fixtures on the calendar together with a Liverpool v Manchester United at Anfield, a Actual Madrid v FC Barcelona El Clásico at Bernabeu, and a PSG v Marseille Le Classique on the Parc des Princes. Every signature itinerary is designed for teams however can be bookable privately for pals and households.
According to Cantona’s persona, Wanting FC additionally takes a individuals, planet, revenue strategy. It has introduced a first-of-its-kind partnership with Widespread Aim, donating 1% of its income to supporting the UN’s Sustainable Growth Targets Initiative. Every journey is constructed with an emphasis on supporting native companies and all journeys are carbon offset via Thrust Carbon.
To launch Wanting FC, soccer legend Cantona partnered with DHARMA, a disruptive journey startup that builds journey manufacturers for the eagerness financial system. Backed by the likes of Pernod Ricard and Loop, the worldwide Advertising and marketing company for Purple Bull and Porsche, Dharma, an ABTA member, has beforehand launched journey verticals with iconic individuals and types equivalent to Equinox (New York), Bitso (Mexico Metropolis), and Tradition Journey (London).
“Eric represents the authenticity and soul that 3B+ soccer followers crave world wide. We consider the way forward for journey will probably be pushed by ardour, not geography. As individuals re-assign their identities to on-line communities, the necessity for IRL reference to like-minded individuals will solely develop – that’s the house DHARMA’s travel-brand-as-a-service mannequin is pioneering.” stated Charaf El Mansouri, CEO and co-founder at DHARMA.
Costs begin from 1,290 EUROS pp (primarily based on 2 individuals sharing a room) – together with all lodging, experiences, most meals, guides, and match tickets.
About Eric CantonaEric
Cantona, referred to as ‘King Eric’ by Manchester United followers, is a French actor, director, producer, and former skilled footballer. He performed for Auxerre, Martigues, Marseille, Bordeaux, Montpellier, Nîmes, and Leeds United earlier than ending his profession at Manchester United, the place he gained 4 Premier League titles in 5 years and two League and FA Cup Doubles. He was voted best ever Man U participant by Inside United journal. Following his retirement from soccer in 1997, he took up a profession in cinema. In 2009 he starred as himself in ‘In search of Eric’, a movie directed by Ken Loach.
Firm Web site
View supply model on newsdirect.com: https://newsdirect.com/news/eric-cantona-launches-new-travel-brand-looking-fc-curating-trips-to-the-worlds-most-iconic-football-clubs-836082075