Keerati Tanakitjaroenpat has been an avid gamer since his childhood. His enthusiasm for cellular video games led him to pursue a bachelor’s diploma in pc science in 2013, which gave him the talents to develop each PC and cellular video games.
However it was solely in late 2019 that Tanakitjaroenpat was motivated to create his personal sport from scratch, after he and his mates from college realized that they had gained weight after working full-time for a number of years. He grew to become one of many co-founders of a online game studio referred to as Runnex Expertise in Bangkok. The agency launched a sport based mostly on his imaginative and prescient. They referred to as it Fitforce.
Launched in Could 2020, Fitforce is a cellular sport that mixes health and enjoyable, turning exercises into video games that don’t require health club tools or consoles. Gamers simply want a cell phone in addition to a laptop computer or private pc. The sport lets customers arrange their train plans and monitor progress like energy burned in actual time.
Fitforce comprises varied mini video games the place gamers train to win cash. The cash let gamers unlock skins to customise the appearances of their in-game characters.
“Train will be boring. Folks want motivation. Train video games could possibly be useful [to motivate people to work out]. However most health video games require gadgets like VR gear or the Nintendo Change. That’s why the adoption charge stays low,” Tanakitjaroenpat instructed KrASIA.
To play Fitforce, gamers want to put in the app on their smartphone and private pc. The sport is projected on the laptop computer or PC display as soon as the smartphone scans a QR code. Gamers then maintain the smartphone like a console controller and navigate obstacles.
Since its launch, the sport has been downloaded greater than 100,000 instances from Google Play and the Apple App Retailer. Most customers are Gen Z gamers, and they’re primarily positioned in Thailand, China, and america, in response to Tanakitjaroenpat.
Regardless of the early traction, the agency observed that Fitforce’s variety of lively customers dropped by 50% to round 50,000 in October 2021. The dive in exercise was an alarming signal for the crew at Runnex, who realized many customers discovered it cumbersome to make use of smartphones and laptops concurrently.
To resolve this ache level, Tanakitjaroenpat and his crew are producing a brand new model of the sport, aptly named Fitforce 2, set to launch in July 2022. It is going to be a mobile-only sport that makes it potential for customers to work out with out holding a gadget in any respect, making it far more like an everyday exercise session.
In contrast to its predecessor, Fitforce 2 will run even with none web connection. The brand new model will function fantasy and role-playing components the place gamers will change into heroes to fight monsters, in response to Tanakitjaroenpat.
The sport will probably be in direct competitors with an array of titles that additionally mix train with online game eventualities, like Zombies, Run!, an immersive operating cellular sport that was launched in 2012, and HomeCourt, a sport that data and tracks basketball pictures and misses to assist gamers enhance their expertise. There may be additionally Pokémon Go, the place gamers have to stroll round to hunt and seize Pokémon.
Tanakitjaroenpat mentioned that the success of online game consoles and health video games like Nintendo Change and Ring Match Journey demonstrates sturdy market demand for video games that demand gamers to maneuver their our bodies. The agency plans to monetize the sport with a freemium mannequin that carries a USD 7.99 month-to-month subscription.
Runnex is at the moment seeking to increase USD 1 million in a Collection A spherical. They goal to shut the funding by the top of 2022. Beforehand, the agency bagged USD 250,000 from Thai VC N-Vest Enterprise in October 2020.
Runnex Expertise was among the many ten finalists of the Alibaba Cloud x KrASIA Global Startup Accelerator Singapore-Thailand Demo Day that was held on January 11.